Recruitment marketing works by applying digital marketing strategies to attract and engage potential candidates. It involves creating compelling job advertisements, building strong employer branding, using social media to promote job opportunities, and nurturing candidate relationships. By leveraging content, analytics, and targeted campaigns, recruitment marketing helps build a talent pool and improve hiring success.

Digital marketing is important for recruitment because it helps companies reach a wider, more diverse audience. By using online channels like social media, job boards, and email campaigns, recruiters can target specific candidate segments, increase brand visibility, and engage with potential hires more effectively, ultimately speeding up the hiring process.

Recruitment marketing platforms help measure hiring success by providing detailed analytics on key performance metrics like candidate engagement, application conversion rates, and source effectiveness. These platforms track the performance of job postings, social media campaigns, and career pages, enabling recruiters to assess which strategies attract top talent and optimize their hiring process for better results.