Public Relations Assistant

Public Relations Assistant interview questions

The role of a Public Relations (PR) assistant is an introductory position responsible for supporting day-to-day PR activities. Typically filled by recent graduates with under two years of experience, candidates often hold a bachelor’s degree in public relations or communications.

Effective communication, both written and verbal, forms the foundation of this role. Select candidates whose applications demonstrate their adeptness at using language to create a positive image. You can further evaluate this skill by requesting a writing sample.

Adapt your interview questions based on your specific requirements and whether the position is for an agency or an in-house department. Assess both their PR and administrative proficiencies. Seek out strong communicators with a blend of confidence and approachability. Ideal candidates will showcase resourcefulness when responding to behavioral or situational inquiries. Additionally, assess organizational skills, attention to detail, and extroversion.

Operational and Situational questions

• In your perspective, what does Public Relations (PR) entail?
• Why do you consider social media crucial for PR efforts?
• What components are typically included in a media list?
• Do you possess any experience in video editing?
• What methods do you employ to manage and structure your tasks effectively?
• Which media outlets do you follow, and what draws you to them?
• What skills do you believe are necessary for effective client communication?
• How would you handle an inquiry from the press?
• What are your thoughts on our ongoing PR campaigns?
• Share an instance when you assisted in coordinating an event. How did it turn out, and would you consider it a success?
• Imagine the PR manager requests you to provide contact information for a media professional. How would you approach finding this information?
• Could you outline the process of creating a press kit?