Interview questions for sales managers

An overview of what to look for in candidates is presented in this Sales Manager interview profile, which includes a balanced sample of suitable interview questions.

Interview questions for sales managers

It is important to note that Sales Managers are not directly responsible for the long-term prosperity of your company, unlike Sales Directors. They should, however, be able to look at things from a broad perspective and execute

A description of the strategy of the Sales Director. Some of them may even become sales directors in the future, and therefore they should possess a similar mindset. A process-driven, metrics-driven, organized, and relentless approach should be adopted. Candidates for the Sales Manager position should have been Sales Representatives first, and should have excelled in this position. Their motivation will go beyond quotas. Candidates who are truly interested in the solution your company provides and have a thorough understanding of your product and customer base will apply to your company. The day-to-day responsibilities of this position may vary from company to company, but in general it is a supervisor or team leader position. Several aspects of goal-setting will be under their control, and they should be capable of training, motivating, and monitoring the sales team in order to achieve those objectives. These questions will assist you in determining whether your candidates have the necessary hands-on, practical experience to succeed in this position.

Questions related to operations and situations

• Give a brief description of your product. What are the benefits of this product? What type of customers do you serve?
• What makes your product attractive to customers? Alternatives to the current system?
• Describe the purchasing decision process of your customers. The decision to purchase is approved or blocked by whom? To close the sale, what steps must be taken?
• Think back to a time when you mentored a colleague. What was their starting point? What is the current location of these individuals?
• Remember a time when you resolved a conflict between two members of your team.
• What is the appropriate point at which a sales representative should stop pursuing a customer?
• If you were dealing with a sales representative who was underperforming, how would you handle the situation?
• How have you improved efficiency, reduced costs, or increased revenues through the implementation of a new process?
• Give a brief description of the sales process at your previous company. In your opinion, what worked well? In your opinion, what did not work well?
• Do you have experience writing training manuals or other reference documents for sales teams?
• If you have experience developing quotas or forecasting, please describe it.