Prelaunch: How Hirebee Made Hiring a Competitive Advantage

Prelaunch.com is a product validation platform designed to measure real market interest and purchase intent before investing in product development or marketing. Unlike traditional methods like surveys and focus groups, which rely on what people say they’ll do, Prelaunch uses proprietary analytics to track actual customer behavior, providing data-driven insights into true market demand.

The platform helps some of the world’s most innovative brands, including Audi and Bosch, predict product success and make smarter go-to-market decisions. But as Prelaunch scaled globally, so did its recruitment challenges. Managing job openings across departments, screening candidates, and coordinating hiring decisions became increasingly complex.

“We needed an all-in-one recruitment solution that could keep up with our growth and deliver efficiency,” says Mariam Hambardzumyan, Co-founder of Prelaunch. “That’s exactly what Hirebee provided.”

With Hirebee’s AI-powered tools, Prelaunch streamlined its hiring workflow—from writing job descriptions to identifying top candidates. The AI scans CVs, matches skills with job requirements, and ranks candidates based on objective data. This has helped the team make faster, more accurate, and unbiased hiring decisions.

What are the results?
🔹 Faster hiring process
🔹 More accurate candidate matches
🔹 A structured, data-driven approach to recruitment

“What used to be a challenge has become one of our strengths,” Mariam adds. “Hirebee turned hiring into a strategic advantage.”