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What Is Email Automation in Hirebee?
Email Automation in Hirebee sends personalized, event-triggered emails for every key moment in the employee lifecycle — new hire confirmations, approval decisions, work anniversaries, benefits enrollment reminders, and compliance deadlines — without manual preparation by HR.
Event-Triggered Personalized Emails
Trigger emails automatically from any HR event in Hirebee — a job offer being accepted, a leave request being approved, a probation period ending, or a certification approaching expiry. Use merge fields to personalize each email with the recipient's name, dates, manager details, links, and any other data from your HRIS. Emails look like they were written for the individual, not generated from a template.
Rich HTML Templates with Brand Control
Design beautiful, on-brand email templates using the built-in rich HTML editor with drag-and-drop layout blocks, custom color palettes, logo uploads, and font controls. Create a library of templates for every email type — onboarding, compliance, performance cycles, benefits open enrollment — and reuse them across workflows. Templates support conditional blocks so a single template can adapt its content based on the recipient's role, department, or request type.
Deliverability, Tracking, and Compliance
Track open rates, click rates, and bounce rates for every automated email to understand which communications are getting through and which need rethinking. Manage unsubscribe preferences in compliance with GDPR and CAN-SPAM, and maintain a full delivery log for audit purposes. A/B test subject lines to optimize the open rates on critical communications like benefits enrollment and compliance deadlines.
How Email Automation Works in Hirebee
Email Automation is embedded directly in the Visual Workflow Builder — any step in a workflow can trigger an email action, so communications are always part of the process, not bolted on afterward. Compliance-critical emails (like GDPR consent requests or mandatory policy acknowledgments) generate delivery receipts that are stored in the employee's HR record automatically.
Why Teams Choose Hirebee for Email Automation
Manual HR email management doesn't scale — and when communications are sent late, missed, or generic, it creates a poor employee experience and compliance risk. Hirebee's Email Automation ensures the right message reaches the right person at exactly the right moment, every time, without requiring HR to send it manually.
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