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In A Post Pandemic World, We Need To Prioritize The Gen Z Talent and Workforce

What does the largest generation of workers today want? unpacks how recruiting aims and objectives are evolving with the new and thriving Gen Z workforce of today! 

The job landscape today is changing as freshly graduated Gen Z workers continue to join the ranks of the workforce. 

Gen Z is part of the latest wave of young professionals, now often outnumbering their millennial predecessors in certain respects. It was estimated that this group would make up 40 percent of the workforce population back in 2020. 

Gen Z and remote working | Gen Z work culture today

Gen Z Work Culture Today 

Successfully being able to attract as well as retain Gen Z workers today is no easy task. Given the uncertainty and unpredictability brought about by the pandemic, the Gen Z workforce now wants stable and “future proof” jobs. Gen Z now prioritize the flexibility of a more remote and virtual workplace, and are more pragmatic as well as risk-averse. 

Moreover, the new Gen Z mindset and workplace will definitely look different. Knowing how and why might just be the biggest steps to take at this point. As new cohorts of Gen Z continue to enter the job market every year, they continue to alter and change the recruitment landscape. 

Yet, according to a survey done by the Allegis Group, most of Gen Z believes that companies tend to lack some of the organizational benefits to attract and retain new workers. For instance, only 17 percent of companies today consider diversity and inclusion as a key part of their EVP (employee value proposition)

Attracting Gen Z: The Scoop!

Employers need to change their recruitment practices and approaches with the changing tide today, especially as Gen Z workers continue to prove to be empowered and highly engaged. 

Employers must focus on their career development and flexibility at work so that both parties are able to align their benefits with one another. The Allegis Group also reported that 87 percent of Gen Z workers look to their employers for important professional development opportunities. They also want employers to provide them with real-time feedback,  help them develop crucial soft skills such as management, leadership, and communication. Employers must step up by understanding and supporting non-linear career paths as well as offering and engaging employees through leadership and mentorship programs. 

Gen Z workers are known to care and prioritize company culture more than any other generation of workers. They seek opportunities to work collaboratively with employers while maintaining a work-life balance and working hard. 

For younger job seekers, corporate social responsibility, as well as diversity, equity, and inclusion in the workplace, are important objectives. Gen Z workers are also known to safeguard their values and ideals while undertaking the job hunt. 

Gen Z in the workplace

HireBee: Attract Gen Z In The Best Way Possible 

It is crucial to ditch traditional recruitment practices and further reinvigorate the methods. As an Application Tracking System (ATS), sourcing global talent from across the globe, the HireBee platform is an important tool for companies who are looking to tap into the potential of the new, young, and burgeoning Gen-Z workforce in a post-pandemic world.  

In addition, HireBee’s recruitment marketing features can help effectively source and identify Gen Z talent for recruiters. Leveraging technology is the best way to reach a potential Gen Z candidate. HireBee has branded career pages, branded job postings, as well as social sharing with visuals. 

The branded job posting, in particular, is helpful in improving the candidate experience. Bolstering a company’s brand image through recruitment marketing is an integral part of attracting talent from across the world. Companies can take this opportunity to reiterate their values and employment opportunities so that they are able to attract the best candidates. 

As the Gen Z workforce continues to take the job market by storm, it is also time for companies to take a good look at their previous as well as existing recruitment practices. Tackling structural issues such as biases that span the talent acquisition process might be a good starting point for employers. 

Overall, it is important to ensure that Gen Z workers are able to thrive in the workplace today as they become a dominant and essential generational force, especially as our world grows more competitive, divisive, complex, and uncertain. 

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